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Nico Gasca

Municipal Government & Business Operations Professional

I bring more than 10 years of municipal government experience, along with a strong background in business development, project leadership, technology, and communications. In my current role with the City of Tolleson, I work across all departments, coordinate with executive leadership and elected officials, manage vendors, support Development Services communications, and lead cross-departmental projects and events.

Earlier in my career, I managed business accounts, helped lead a 12-person marketing team, and managed a year-long program budget of about $180,000.

What I bring to this position is a combination of municipal knowledge, business experience, leadership, and technology. I may not come from a traditional planning background, but I know how to learn technical requirements, work with subject-matter experts, coordinate people and projects, and improve customer service and operations.

Professional Profile

My career has developed across operations, business development, technology, communications and municipal government. Today I work across all City of Tolleson departments and regularly coordinate with elected officials, executive leadership, department directors, businesses, vendors and community organizations.

I bring a cross-functional perspective that connects people, process, customer service and technology to help organizations move projects forward.

Career Highlights

  • 10+ years municipal government experience
  • 15 City of Tolleson departments supported
  • 12-person Hensley Latino Marketing team led
  • $180K largest year-long program budget managed
  • 50 business accounts managed at one time

Experience

2019–Present
City of Tolleson — Public Affairs Support Specialist

2015–2019
City of Surprise — Communications Specialist

2010–2021
iPromo Design Studios — Owner / Consultant

2002–2012
Hensley Beverage — Latino Marketing Coordinator

1997–2002
Hensley Beverage — Diesel Mechanic / Shift Foreman

Education & Development

B.S. Information Technology
Advanced Mobile Development — University of Phoenix

A.A. Information Technology
Programming — University of Phoenix

Current Development
Generative AI, prompt development, workflow design and municipal Development Services fundamentals.

Management Philosophy

Understand the people and process first, identify the real problem, establish clear priorities, and implement practical improvements that support staff, customers and organizational goals.

Core Qualifications

What I Bring

A combination of municipal knowledge, project leadership, business relationships, communications, technology and process improvement.

Municipal Operations

Cross-department coordination with executive leadership, elected officials, staff and public-facing City functions.

Project & Program Leadership

Meetings, timelines, assigned responsibilities, vendors, deliverables, budgets and execution across multiple stakeholders.

Business Engagement

Long-term experience working with small-business owners, corporate managers, account stakeholders and service providers.

Strategic Communications

Executive presentations, website content, analytics, digital communications, graphics, video and public information.

Process Improvement

Identify operational constraints and design practical improvements for customer experience, communication and workflow.

Technology & Innovation

IT degree, web systems, CivicPlus, analytics, digital tools and responsible exploration of AI-assisted workflows.

Selected Work

Projects & Problem Solving

Examples of cross-functional leadership, digital operations, process improvement and project execution.

Tolleson Event Communication Committee
Leadership

Department & Committee Support

Facilitate cross-departmental committees and coordinate Citywide communications, timelines, responsibilities, website updates, public notices, development information, and department-specific digital content.

Citywide Website Management
Digital Operations

Citywide Website Management

Manage CivicPlus content needs across City departments, including page creation, information architecture, accessibility coordination, analytics and continuous improvement.

Department Communications Support
Development Services

Business & Event Support

Support Development Services through public communications, website updates, ribbon cuttings, grand openings, and onsite coordination for meetings and events involving City leadership, businesses, and invited guests.

Lowrider Websites & Video Production
National Events Media

Lowrider Websites & Video Production

Supported Motorsport Showcase, New Mexico Supershow, and the Lowrider Hall of Fame through website development, registration tools, event communications, digital promotion, and Lowrider Hall of Fame tribute video production.
View Videos

Bud Light Latino Marketing Campaign
Creative Campaign Leadership

Bud Light Latino Marketing Campaign

Created and executed a Bud Light Latino marketing campaign, including creative development, photoshoot direction, branded apparel, promotional materials, and coordination of Hensley marketing staff and agency brand ambassadors.

Municipal Video Projects
Video Production

Municipal Video Projects

Coordinate and produce municipal video projects including the Tolleson State of the City, Aquatic Center Development Update, and TANK productions, supporting planning, vendor coordination, content review, visual development, revisions, and final digital distribution.

Development Services

My Management Vision

Respect technical expertise, strengthen coordination, improve the customer experience and use technology where it creates measurable value.

Customer Experience

Make development information easier for businesses, developers and residents to understand and navigate.

  • Clear process information
  • Consistent customer communication
  • Useful digital resources

Internal Coordination

Strengthen handoffs among Development Services, Engineering, Utilities, Finance, Public Affairs and other partners.

  • Clear responsibilities
  • Cross-department alignment
  • Better project visibility

Business Engagement

Support responsive relationships with existing businesses and help identify retention, expansion and service needs.

  • Relationship building
  • Resource connections
  • Customer responsiveness

Technology & Process

Use websites, analytics, digital forms, automation and carefully governed AI where appropriate.

  • Process documentation
  • Digital service improvement
  • Responsible innovation

Leadership Scope

Stakeholders I Work With

My current role requires communication across organizational levels and outside the City.

Elected Officials

Mayor, Vice Mayor, City Council and commissioners.

Executive Leadership

City Manager, Deputy City Managers and department directors.

City Departments

Development Services, Engineering, Finance, Police, Fire, Utilities, Parks & Recreation and others.

Business Community

Local business owners, corporate managers and service providers.

Vendors

Print, apparel, signage, photography, videography, web and promotional vendors.

Community Partners

Schools, nonprofits, event partners and community organizations.

“My leadership experience is largely cross-functional: bringing the right people together, clarifying responsibilities, tracking the work and keeping projects moving.”

My Approach

First 90 Days

Learn first, analyze second, and implement improvements only after understanding the people, processes and technical requirements.

Days 1–30

Listen & Learn

  • Meet staff and key partners
  • Understand active projects and workflows
  • Study planning, permitting and development processes
  • Review customer touchpoints and performance measures
Days 31–60

Analyze

  • Identify bottlenecks and communication gaps
  • Map cross-department dependencies
  • Review web and digital customer experience
  • Identify business-engagement opportunities
Days 61–90

Prioritize & Improve

  • Recommend achievable improvements
  • Establish priorities and accountability
  • Improve customer-facing information
  • Define measurable next steps with leadership

Contact

Thank You for Reviewing My Portfolio

I welcome the opportunity to discuss how my municipal experience, leadership background, business perspective and technology skills can support Development Services and the City of Tolleson's strategic priorities.

Download Resume

Nico Gasca

Municipal Government & Business Operations Professional

Phone: 623-377-1566

Email: ngasca@cox.net

LinkedIn: www.linkedin.com/in/nico-gasca/

Portfolio: www.nicogasca.dev